Greatness Machine Live: with Barbara Yolles

A big thank you to marketing genius and my pink unicorn twin Barbara Yolles for her part two appearance on The Greatness Machine Live, and for reminding us to always look for the gold nuggets!
Barbara and I talked about:
👉The best experience I’ve ever had as a CEO
👉Barbara dives deep into how she nailed the marketing for TMS.
👉Core values and the importance they play in creating a strong, sustainable business.
Meet Barbara:
📌 Barbara is best known for architecting brand and business solutions that change the destiny of a company. That, and rocking any number of pair of kickass shoes and handbags. Barbara built in-house marketing teams, and comprehensive marketing programs and business strategies for financial giants TMS and United Wholesale Mortgage, both realizing significant multiples in revenue growth.

Meet Darius: 

📌 Darius is your host of The Greatness Machine LIVE. Darius is a mad scientist, high growth CEO, serial entrepreneur, author, conscious capitalist, speaker, and entertainer. Darius is on a quest to create 1,000,000 Core Value Driven Organization by 2030. He is calling this “The Core Value Revolution.” Darius is an alumni of the Birthing of Giants Entrepreneurial Program at MIT and Stagen Integral Leadership Program.  Darius’s accolades include being ranked #9 Top Rated CEO in America on Glassdoor, has won numerous Stevie Awards, and has founded and grown organizations that have been ranked #40 in the Inc. 500 and were ranked #3 Best Places to Work By the San Francisco Business Time. He is all about the P’s: Passion, Pizza, Puzzles, and, especially, Pink Unicorns. His debut book, The Core Value Equation, will release this Fall.


You can watch this replay of the Greatness Machine Live: Barbara Yolles




The Greatness Machine shares lessons on how to framework your drive for results, create limitless space, and win the war on talent.


 My team and I are on a mission to help YOU create a cultural revolution. I want to teach you how to build a core value driven organization. 




Make Greatness Happen!




Facebook: @therealdariusm 

Instagram: @whoompdarius

Twitter: @kingdarius

LinkedIn: @dariusmirshahzadeh


Don’t let your Core Values become a company artifact!  Learn how to make Core Values the language of your organization.  Pre-order my book The Core Value Equation found at the link below 👇

The Core Value Equation





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