"Core Values should have a utility and leverage value that is second to none in your organization"
- Darius Mirshahzadeh
Core values don't need to be nice. Core values need to be authentic. They need to be well designed, they need to have high utility value, and they need to be rolled out, implemented, and then measured for effectiveness in your organizations.
99% of leaders get this dead wrong.
Most organizations make the mistake of creating core values that are some kind of fluffy, rainbows thing. The reality is... they need to be 100% authentic and true to your business. If you are a badass group of profit assassins, your core values should feel that way. If you are hippie, pink unicorn-loving, harmony seekers, your core values should feel that way.
When discovered, designed, and treated like something you're going to want to use at the highest levels of your company, then they have a completely different benefit and value.
About The Book
For most organizations, Core Values are nothing more than words on paper. They are not alive and leveraged to create maximum impact, value and ROI.
The Core Value Equation turns this on its head and teaches you how to Discover, Design, Roll Out, Implement and Measure the ROI of Core Values for maximum Impact to your company.
(Oh yeah, and by the way, you also get to have a kick ass culture to boot.)
Darius has spent the last 14 years observing, enthusiastically testing, and perfecting the art of how to build a core value organization at scale. Some author's talk through the experience of others, Darius is one of the rare author's who has lived it. The Core Value Equation is a must-have for any leader who wants to level up and truly build a core value-driven organization.
Co-Founder & 2018 City of Vancouver Mayoral Candidate Nurse Next Door Home Care Services and Rosemary Rocksalt
I have worked with many great small and mid-market companies, and hundreds of CEO’s, as an advisor, coach, and mentor over the past 20 years. Darius and his team are definitely one of the most progressive and ground-breaking entrepreneurial organizations from that cadre. He truly fits my definition of an Enlightened Leader, and gets what it means to build an organization that scales quickly and efficiently.
Cheryl Beth Kuchler
Founder & President CEO Think Tank
The passion that Darius Mirshahzadeh feels for Core Values certainly shows in The Core Value Equation. If you own a business and strive for success, this guide will help you in determining what you and your team's personal core values truly are and how they can be implemented into your business model. In short: buy this book, use the tools provided therein and get ready for your business to shine!
CEO and Founder HB Investment Group
High growth companies struggle with inconsistency and growing pains. Mirshahzadeh gives these companies a powerful tool to solve these challenges. The Core Value Equation is going to change the landscape for how high growth companies approach to scale.
Founding Partner Schox Patent Group
Darius is an expert on how to create core values that impact your company. The Core Value Equation is a must-read for any leader looking to build a core value-driven organization. Not only does he distill his process and framework in a way that is easy to follow, but the book also provides great tactics for making core values come further to life in any organization.
Founder & CEO Burkland
An unpretentious, relatable must-read for every entrepreneur! Darius shares tangible, the valuable insight you can implement immediately. His principles and explicit roadmaps were thorough, practical, and well organized- this book is an essential guide for every leader, in any industry!
Entrepreneur & avid reader CMG Financial
Darius is my mouthpiece. I say this partially in jest, and mostly because it is true. His gift for winning those over with his words is a rare talent that I have had the pleasure of witnessing for the past 8 years of our business partnership. I can say without a doubt that he is one of the most passionate CEO’s around.
President/The Money Source
People are talking
This is the start of what I am calling The Core Value Revolution.
The future leaders of this upcoming business cycle are going to be mission, vision, and core value driven leaders and organizations.
Organizations who have figured out how to take their values, mission and vision… and bring them to life in the organization (using them for every decision, every strategy and every outcome)... will be the winners in every industry in the next 10 years.
Leaders and organizations that leverage these tools are going to create FAR more impact, more profit, and more engagement in the world around them. This is who everyone will be chasing in their respective industries, whether it's for-profit, non-profit, or governmental. I ask you to join this movement. The goal is to build 1 million core value-driven organizations to create maximum impact by 2030.
The question I ask you is simple: Are you going to be part of the revolution? Or are you going to get smoked by the organizations you compete with who figure this out before you? The choice is yours. We welcome you with open arms.