THE BOOK
THE CORE VALUE EQUATION
A framework to drive results, create limitless scale, and win the war for talent.
Have you ever found yourself:
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Making the best decisions when the answer isn’t always clear
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Maintaining a strong and consistent culture as your business rapidly grows
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Attracting and retaining the best talent who are a strong culture fit
Core values create an “invisible manager”
Core values create an “invisible manager” that sits next to every employee and holds them accountable to a common set of beliefs, actions, and outcomes, all without hiring a single person. Finally, core values are the best tool out there to recruit and support an army of diehard team members who speak the same language, create consistent results, and make your organization a magnet for like-minded individuals.
Core Values
About The Book
If you’re a Leader, three of the biggest pain points you face in today’s business world are:
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Making the best decisions when the answer isn’t always clear
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Maintaining a strong and consistent culture as your business rapidly grows
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Attracting and retaining the best talent who are a strong culture fit
These problem areas lead to inconsistency, growing pains, and major roadblocks on how to take your organization to the next level. Thankfully, there’s a simple solution: Discover, build and create your core value driven organization.
Hear it from the elite
“Darius Mirshahzadeh wrote a book that truly matters. His take on core values and how you make them come to life is a new, refreshing approach to an area of business that is typically severely underleveraged in most companies.”
CHIP CONLEY, NY Times bestselling author and Strategic Advisor to Airbnb
“Core values are the foundation of every great company. They define your culture. Mirshahzadeh has taken a thought-provoking, impressive deep dive into this vital topic. Well done!”
GINO WICKMAN, Author of Traction and Creator of EOS
“The Core Value Equation is the most powerful tool your business can leverage.”
MIKE MICHALOWICZ, Author of Profit First and Fix This Next
"Darius Mirshahzadeh's book, The Core Value Equation will become a must-read for every company & leader who wants to finally build a company to create impact. His deep understanding of core values and making them something more than just an asset used by the HR and culture team will change everything.”
Cameron Herold, Founder COO Alliance, Author of Meetings Suck & Vivid Vision
“The Core Value Equation is a new look on core values and just how far you can leverage this powerful tool in your organization when designed, implemented, and brought to life in a thoughtful and intentional way. The Core Value Equation is the most powerful tool your business can leverage.”
JAY GOLDMAN, NY Times bestselling author: The Decoded Company, CEO of Sensei Labs
The Author
About Darius
Now, if you're more into the traditional braggy vanity metrics around success, I'm an Inc. 500 CEO, ranked number 40 in Inc. 500 in 2007, with 2500% plus revenue growth in three years of my business, Twin Capital Mortgage. I was ranked #9 in Glassdoor's Top Ranked CEO's in America for small to medium businesses. I have participated in many great programs, such as Birthing of Giants at MIT, Gathering of Titans at MIT, and I am a graduate of the World Renowned Stagen Integral Leadership Program.
I've spoken on some big stages. I was a TEDx curator. I did TEDx Golden Gate Park in 2011 and 2012 at the De Young Museum in San Francisco. I'm a crazy mad scientist CEO. I've grown companies from startup to just under a thousand employees in under three years, and I'm an expert at core values. I am very proud of my book, The Core Value Equation. If none of that impresses you, so be it.
