Building wealth isn’t about shortcuts—it’s about strategy. Adam Coffey, bestselling author, private equity expert, and CEO, shares his proven strategy for buying and scaling companies the right way. In this episode of The Greatness Machine, Adam returns to break down why paying fair market value leads to bigger wins, the power of roll-ups, and why buying strong companies beats chasing distressed assets. With over 58 acquisitions under his belt, Adam’s insights are a must-listen for business owners, investors, and anyone looking to scale with integrity.

342 | Adam Coffey | The Smart Way to Build Wealth Through Business Acquisitions
In this episode, Darius and Adam will discuss:
- Introduction and Background of Adam Coffey
- Transitioning from CEO to Consultant
- Key Traits of Successful Entrepreneurs
- Advice for Aspiring Entrepreneurs
- The Impact of Technology and AI on Business
- Navigating Change in a Rapidly Evolving Landscape
- The Future of Autonomous Driving and Insurance
- Navigating Private Equity: The Sparkle Process
- Ethics in Private Equity Transactions
- The Importance of Fair Market Value
- Eliminating Risk for Entrepreneurs
- Believing in Yourself: The Key to Greatness
Meet Adam:
Adam Coffey is a visionary empire builder, CEO coach, and top 1% speaker with three #1 bestselling books. As a founding partner of CEO Advisory Guru, he provides expert consulting to PE portfolio companies, founders, family offices, and elite executives. With over two decades as a CEO, he led three national private equity-backed service companies, generating billions in value and averaging 5X MOIC at exit. A Forbes Business Council member since 2021, Coffey specializes in growth strategy, M&A, and exits. A proud U.S. Army veteran and pilot, he and his family reside in Texas.
Meet Darius:
Darius is your host of The Greatness Machine. Darius is a mad scientist, high-growth CEO, serial entrepreneur, author, conscious capitalist, speaker, and entertainer. Darius is on a quest to create 1,000,000 Core Value Driven Organization by 2030. He is calling this “The Core Value Revolution.” Darius is an alumni of the Birthing of Giants Entrepreneurial Program at MIT and Stagen Integral Leadership Program. Darius’s accolades include being ranked #9 Top Rated CEO in America on Glassdoor, has won numerous Stevie Awards, and has founded and grown organizations that have been ranked #40 in the Inc. 500 and were ranked #3 Best Places to Work By the San Francisco Business Time. He is all about the P’s: Passion, Pizza, Puzzles, and, especially, Pink Unicorns. His book, The Core Value Equation, is an Amazon #1 Best Seller and is available at www.thecorevalueequation.com.
The Greatness Machine shares lessons on how to framework your drive for results, create limitless space, and win the war on talent.
My team and I are on a mission to help YOU create a cultural revolution. I want to teach you how to build a core value driven organization.
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Make Greatness Happen!
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Twitter: @kingdarius
LinkedIn: @dariusmirshahzadeh
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Don’t let your Core Values become a company artifact! Learn how to make Core Values the language of your organization. Pre-order my book The Core Value Equation found at the link below
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