What if love wasn’t just chemistry or chance but something you could actually measure?

In this episode of The Greatness Machine, Darius Mirshahzadeh sits down with author and data analyst Zoey Charif to explore how love, attraction, and long term compatibility can be understood through data, self awareness, and values. Zoey shares the story behind her book “Love Can, in Fact, Be Calculated” and explains how she developed a values based framework to predict relationship success. She breaks down the concept of a “self score,” why admiration matters more than equality, and how misalignment in values quietly erodes relationships over time.

Darius and Zoey also unpack the difference between values and trait preferences, why people are often drawn to familiar but destructive patterns, and how this framework can be used as a communication tool rather than a reason to walk away.

In this episode, Darius and Zoey will discuss:

• (00:00) Introduction and Name Origins
• (02:46) Astrology and Self-Acceptance
• (05:49) Zoey’s Journey to Understanding Love
• (08:40) The Concept of Calculating Love
• (14:09) Self-Assessment and Core Values
• (16:55) The Importance of Self-Score in Relationships
• (22:44) Navigating Aspirational Values
• (25:34) Generational Perspectives on Relationships
• (26:09) Generational Insights on Relationships
• (28:26) The Importance of Dependability and Reliability
• (31:02) Understanding Traits vs. Values in Relationships
• (34:27) The Challenge of Rewiring Attraction
• (37:47) Self-Awareness in Relationship Patterns
• (43:40) The Role of Humor in Attraction
• (49:19) Navigating Emotional Needs and Values

Meet Zoey:

Zoey Charif is the President of Business Plans USA, where she leads a team creating business plans, financial models, pitch decks, and market research for businesses of all sizes. She specializes in SBA, bank, and grant-focused planning and is a Top-Rated Upwork professional with a 100% success score and over 450 completed projects. Zoey also presents business planning workshops at SCORE Orange County and is the author of “Love Can, In Fact, Be Calculated”.

Meet Darius: 

Darius is your host of The Greatness Machine. Darius is a mad scientist, high-growth CEO, serial entrepreneur, author, conscious capitalist, speaker, and entertainer. Darius is on a quest to create 1,000,000 Core Value Driven Organization by 2030. He is calling this “The Core Value Revolution.” Darius is an alumni of the Birthing of Giants Entrepreneurial Program at MIT and Stagen Integral Leadership Program. Darius’s accolades include being ranked #9 Top Rated CEO in America on Glassdoor, has won numerous Stevie Awards, and has founded and grown organizations that have been ranked #40 in the Inc. 500 and were ranked #3 Best Places to Work By the San Francisco Business Time. He is all about the P’s: Passion, Pizza, Puzzles, and, especially, Pink Unicorns. His book, The Core Value Equation, is an Amazon #1 Best Seller and is available at www.thecorevalueequation.com.

The Greatness Machine shares lessons on how to framework your drive for results, create limitless space, and win the war on talent.

My team and I are on a mission to help YOU create a cultural revolution. I want to teach you how to build a core value driven organization. 

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therealdarius.com

Make Greatness Happen!

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Facebook: @therealdariusm 

Instagram: @imthedarius

Twitter: @kingdarius

LinkedIn: @dariusmirshahzadeh

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Don’t let your Core Values become a company artifact!  Learn how to make Core Values the language of your organization.  Pre-order my book The Core Value Equation found at the link below 

The Core Value Equation

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