What does it take to turn a struggling company into a global powerhouse?

In this episode of The Greatness Machine, Darius sits down with turnaround legend Peter Cuneo, the executive who helped lead Marvel Entertainment from bankruptcy to becoming one of the most successful entertainment empires in history. Peter opens up about the leadership principles that guided Marvel’s transformation, from rebuilding top creative talent and setting a clear strategic direction to fostering a culture of accountability and innovation. He shares how focusing on people, discipline, and long-term vision can turn even the most distressed companies into thriving, purpose-driven organizations.

In this episode, Darius and Peter will discuss:

• Peter talks about rebuilding Marvel by bringing back top creative talent
• He emphasizes disciplined, strategic leadership in every turnaround
• The importance of a strong culture in driving long-term success
• Peter shares lessons on decision-making under pressure
• Developing future leaders through experience and mentorship
• The value of perseverance and clear purpose in business recovery
• And other topics…

Meet Peter:

Peter Cuneo is an American businessman renowned for his leadership in corporate turnarounds across the media and consumer products industries. Best known for revitalizing major brands, he served as CEO of Remington Products and as Vice Chairman of Marvel Entertainment, where he helped steer the company from bankruptcy to a $4 billion sale to Disney. Over his career, Cuneo has successfully completed seven major business turnarounds, including at Clairol, Black & Decker, and Marvel. He later founded Cuneo & Company, an investment firm focused on consumer, media, and entertainment ventures, achieving notable successes such as a 13x return on the sale of Valiant Entertainment. He has also held leadership roles on several corporate boards and, in 2024, became Chairman of OCSiAl, a nanotechnology company based in Luxembourg.

Meet Darius: 

Darius is your host of The Greatness Machine. Darius is a mad scientist, high-growth CEO, serial entrepreneur, author, conscious capitalist, speaker, and entertainer. Darius is on a quest to create 1,000,000 Core Value Driven Organization by 2030. He is calling this “The Core Value Revolution.” Darius is an alumni of the Birthing of Giants Entrepreneurial Program at MIT and Stagen Integral Leadership Program. Darius’s accolades include being ranked #9 Top Rated CEO in America on Glassdoor, has won numerous Stevie Awards, and has founded and grown organizations that have been ranked #40 in the Inc. 500 and were ranked #3 Best Places to Work By the San Francisco Business Time. He is all about the P’s: Passion, Pizza, Puzzles, and, especially, Pink Unicorns. His book, The Core Value Equation, is an Amazon #1 Best Seller and is available at www.thecorevalueequation.com.

The Greatness Machine shares lessons on how to framework your drive for results, create limitless space, and win the war on talent.

My team and I are on a mission to help YOU create a cultural revolution. I want to teach you how to build a core value driven organization. 

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Make Greatness Happen!

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Don’t let your Core Values become a company artifact!  Learn how to make Core Values the language of your organization.  Pre-order my book The Core Value Equation found at the link below 

The Core Value Equation

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