What happens when you strip away titles, ego, and identity and choose to build a business and a life rooted in purpose instead?

In this powerful episode of The Greatness Machine, Darius sits down with entrepreneur, coach, and aviation innovator Eric Farewell for a deeply honest conversation about identity, business, loss, self-worth, leadership, and the profound transformation that happens when you learn to be fully present. Eric opens up about rebuilding after everything fell apart, redefining success on his own terms, and discovering what truly matters beneath the surface of achievement.

Together, Darius and Eric explore the emotional and psychological landscapes behind entrepreneurship and the unexpected clarity that comes when you separate who you are from what you do.

In this episode, Darius and Eric will discuss:

• (00:00) Introduction and Banter
• (03:02) The Struggles of Writing and AI
• (05:57) Entrepreneurial Hustle: Past and Present
• (08:42) Adventures with Tucker Max
• (14:30) Finding Easy Relationships
• (17:29) Personal Stories and Reflections
• (29:23) Eric’s Origin Story
• (30:15) From Aviation to Entrepreneurship
• (32:52) Life Lessons and Legacy
• (37:08) The Thrill of Flying
• (44:04) Transition to Paragliding
• (45:47) Building a Business with Purpose
• (48:36) Identity and Titles in Entrepreneurship
• (51:32) Finding Happiness in Adversity
• (55:05) The Royal Shift: A New Book
• (58:14) Mastermind and Community Building
• (01:01:43) Overcoming Imposter Syndrome

Meet Eric:

Eric Farewell is a coach, author, and entrepreneur dedicated to helping leaders and entrepreneurs build businesses and lives aligned with their true purpose. After launching his first aviation business at 13 and speaking nationally before 20, Eric faced personal challenges, including a broken back, the death of his brother, and a near-collapse of his marriage, that reshaped his approach to life and leadership. Today, he owns multiple companies, is the author of Farewell to Normal, and guides others through personal reinvention, relational healing, and sustainable, mission-driven growth.

Meet Darius: 

Darius is your host of The Greatness Machine. Darius is a mad scientist, high-growth CEO, serial entrepreneur, author, conscious capitalist, speaker, and entertainer. Darius is on a quest to create 1,000,000 Core Value Driven Organization by 2030. He is calling this “The Core Value Revolution.” Darius is an alumni of the Birthing of Giants Entrepreneurial Program at MIT and Stagen Integral Leadership Program. Darius’s accolades include being ranked #9 Top Rated CEO in America on Glassdoor, has won numerous Stevie Awards, and has founded and grown organizations that have been ranked #40 in the Inc. 500 and were ranked #3 Best Places to Work By the San Francisco Business Time. He is all about the P’s: Passion, Pizza, Puzzles, and, especially, Pink Unicorns. His book, The Core Value Equation, is an Amazon #1 Best Seller and is available at www.thecorevalueequation.com.

The Greatness Machine shares lessons on how to framework your drive for results, create limitless space, and win the war on talent.

My team and I are on a mission to help YOU create a cultural revolution. I want to teach you how to build a core value driven organization. 

#GreatnessMachine

therealdarius.com

Make Greatness Happen!

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LET’S CONNECT! 

Facebook: @therealdariusm 

Instagram: @imthedarius

Twitter: @kingdarius

LinkedIn: @dariusmirshahzadeh

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Don’t let your Core Values become a company artifact!  Learn how to make Core Values the language of your organization.  Pre-order my book The Core Value Equation found at the link below 

The Core Value Equation

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