The Core Value Equation

By Darius Mirshahzadeh

Book single

THE BOOK

A framework to drive results, create limitless scale, and win the war for talent.

In The Core Value Equation, Darius Mirshahzadeh shows how core values create the ultimate decision-making engine for your organization that consistently produces spectacular results.

“The Core Value Equation is a step-by-step guide that all startups, founders, and CEOs should read if they want to have their teams speaking the same language and build a thriving company culture.”

Tony Hsieh, NY Times bestselling author of Delivering Happiness, and CEO of Zappos.com

Core Values

About The Book

If you’re a Leader, three of the biggest pain points you face in today’s business world are:

  • Making the best decisions when the answer isn’t always clear

  • Maintaining a strong and consistent culture as your business rapidly grows

  • Attracting and retaining the best talent who are a strong culture fit

These problem areas lead to inconsistency, growing pains, and major roadblocks on how to take your organization to the next level. Thankfully, there’s a simple solution: Discover, build and create your core value driven organization.

Hear it from the elite

Chip-Con

“Darius Mirshahzadeh wrote a book that truly matters. His take on core values and how you make them come to life is a new, refreshing approach to an area of business that is typically severely underleveraged in most companies.”

CHIP CONLEY, NY Times bestselling author and Strategic Advisor to the Airbnb Founders

Gino

“Core values are the foundation of every great company. They define your culture. Mirshahzadeh has taken a thought-provoking, impressive deep dive into this vital topic. Well done!”

GINO WICKMAN, Author of Traction and Creator of EOS

mike-michalowicz

“The Core Value Equation is the most powerful tool your business can leverage.”

MIKE MICHALOWICZ, Author of Profit First and Fix This Next

Cameron-Herold-bp

"Darius Mirshahzadeh's book, The Core Value Equation will become a must-read for every company & leader who wants to finally build a company to create impact.  His deep understanding of core values and making them something more than just an asset used by the HR and culture team will change everything.”

Cameron Herold, Founder COO Alliance, Author of Meetings Suck & Vivid Vision

jaygoldman

“The Core Value Equation is a new look on core values and just how far you can leverage this powerful tool in your organization when designed, implemented, and brought to life in a thoughtful and intentional way. The Core Value Equation is the most powerful tool your business can leverage.”

JAY GOLDMAN, NY Times bestselling author of The Decoded Company, CEO of Sensei Labs

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Core Values

Core values create an “invisible manager”

Core values also create an “invisible manager” that sits next to every employee and holds them accountable to a common set of beliefs, actions, and outcomes, all without hiring a single person. Finally, core values are the best tool out there to recruit and support an army of diehard team members who speak the same language, create consistent results, and make your organization a magnet for like-minded individuals.

“The Core Value Equation is a step-by-step guide that all startups, founders, and CEOs should read if they want to have their teams speaking the same language and build a thriving company culture.”