119 | Jesse Iwuji | Side Hustling Your Way to Become a NASCAR Pro and Owner

In this episode, you will learn about football, professional car racing, the importance of having a vision, what kept Jesse Iwuji going in pursuing his dream, and some helpful tips on how to start living your dreams. 

In this episode, Darius and Jesse talked about:

– What made Jesse loves sports and football.
– How Jesse realized his passion for car racing.
– What he did to fund his journey of learning car racing.
– How he worked his way up from Late Models to NASCAR K&N Pro Series.
– How his partnership with Emmitt Smith started.

Meet Chris:

Jesse is the first and only active US Naval Officer to compete in NASCAR, and the Co-Owner of NASCAR team Jesse Iwuji Motorsports, which he co-owns with Hall of Fame Former-NFL player Emmitt Smith. He’s also a Keynote Speaker/Motivational Speaker and a NASCAR Driver Analyst for NBC Sports. He competes full-time in the NASCAR Xfinity Series.

Meet Darius: 

Darius is your host of The Greatness Machine LIVE. Darius is a mad scientist, high-growth CEO, serial entrepreneur, author, conscious capitalist, speaker, and entertainer. Darius is on a quest to create 1,000,000 Core Value Driven Organization by 2030. He is calling this “The Core Value Revolution.” Darius is an alumni of the Birthing of Giants Entrepreneurial Program at MIT and Stagen Integral Leadership Program. Darius’s accolades include being ranked #9 Top Rated CEO in America on Glassdoor, has won numerous Stevie Awards, and has founded and grown organizations that have been ranked #40 in the Inc. 500 and were ranked #3 Best Places to Work By the San Francisco Business Time. He is all about the P’s: Passion, Pizza, Puzzles, and, especially, Pink Unicorns. His book, The Core Value Equation, is an Amazon #1 Best Seller and is available at www.thecorevalueequation.com.

You can watch this replay of the Greatness Machine Live:  Jesse Iwuji, right here!

The Greatness Machine shares lessons on how to framework your drive for results, create limitless space, and win the war on talent.

My team and I are on a mission to help YOU create a cultural revolution. I want to teach you how to build a core value driven organization. 



Make Greatness Happen!



Facebook: @therealdariusm 

Instagram: @whoompdarius

Twitter: @kingdarius

LinkedIn: @dariusmirshahzadeh


Don’t let your Core Values become a company artifact!  Learn how to make Core Values the language of your organization.  Pre-order my book The Core Value Equation found at the link below 

The Core Value Equation




Leave a Comment