131 | Rene Rodriguez | Amplifying Your Influence As A Leader

In this episode, Darius and Rene talk about overcoming rejection and embracing suffering, the power of influence and how to leverage it, and the importance of authenticity in business. Rene also discusses negative bias and why humans give more psychological weight to unpleasant news and information.

In this episode, Darius and Rene talked about:

  • Why Rene gave up basketball to become a salesperson at a young age
  • The value of embracing suffering
  • Rene shares the story behind his Wall Street Best Seller book, Amplify Your Influence
  • Understanding the importance of influence
  • Defining the AMPLIFII Formula and how it works
  • The 3 P’s of AMPLIFII Formula
  • Understanding Aristotle’s Rhetorical Triangle to gain maximum influence
  • Why people are hardwired for negativity
  • How to leverage core values in influencing others
  • The secret keys to staying fully authentic in the digital world
  • And other topics…

Meet Rene:

René Rodriguez is entertaining, but he is NOT an entertainer. His clients describe him as “powerful”, “thought-provoking”, and “authentic”. They say things like, “you could hear a pin drop as everyone was so captivated.” Rene’s engaging speaking style, backed by his scientific approach, makes him a top-rated speaker at every event.

For the last 20 years, René has researched and applied behavioral neuroscience as a dynamic keynote speaker, leadership advisor, world-class sales expert, and renowned speaker coach. Yet, he believes that we are only scratching the surface of what is possible and that every profession can benefit from fully engaging the human mind/brain.

Meet Darius: 

Darius is your host of The Greatness Machine LIVE. Darius is a mad scientist, high-growth CEO, serial entrepreneur, author, conscious capitalist, speaker, and entertainer. Darius is on a quest to create 1,000,000 Core Value Driven Organization by 2030. He is calling this “The Core Value Revolution.” Darius is an alumni of the Birthing of Giants Entrepreneurial Program at MIT and Stagen Integral Leadership Program. Darius’s accolades include being ranked #9 Top Rated CEO in America on Glassdoor, has won numerous Stevie Awards, and has founded and grown organizations that have been ranked #40 in the Inc. 500 and were ranked #3 Best Places to Work By the San Francisco Business Time. He is all about the P’s: Passion, Pizza, Puzzles, and, especially, Pink Unicorns. His book, The Core Value Equation, is an Amazon #1 Best Seller and is available at www.thecorevalueequation.com.

You can watch this replay of the Greatness Machine Live:  Rene Rodriguez, right here!


The Greatness Machine shares lessons on how to framework your drive for results, create limitless space, and win the war on talent.

My team and I are on a mission to help YOU create a cultural revolution. I want to teach you how to build a core value driven organization. 



Make Greatness Happen!



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Twitter: @kingdarius

LinkedIn: @dariusmirshahzadeh


Don’t let your Core Values become a company artifact!  Learn how to make Core Values the language of your organization.  Pre-order my book The Core Value Equation found at the link below 

The Core Value Equation




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