153 | Sam Ushio | Using Ikigai, the Japanese Concept of Living a Life of Purpose, 7 Year Cycles of Life, and Building a Business that Thrives with Engagement

In this episode, Darius and Sam talk about finding purpose, taking risks,  living a life with no regrets, building wealth through well-being, and a lot more.

In this episode, Sam and I talked about:

  • Sam explains the definition of the Japanese concept of “Ikigai”
  • Difference between shareholder and stakeholder
  • Living with regrets and how to deal with them
  • Sam looks back on becoming an entrepreneur
  • The 7-year cycles of life
  • Sam talks about Connect3x and what they do
  • Importance of employee engagement in business
  • And other topics…

Meet Sam:

Sam Ushio is the Chief Ikigai Officer at Connect3x, a people platform that embeds well-being into the rhythm of business. Sam fuses a powerful combination of 10,000 hours of Ikigai experience, 20 years of corporate experience, strengths-based psychology, and purpose-driven change management to lead Connect3x’s team of coaches, experts, thought leaders, and practitioners dedicated to “capitalize the Human experience.”

For nearly a decade, Sam was Director of Practice Management at Russell Investments, where he led a nationwide team that coached and consulted ~1,000 financial advisors annually. He has been quoted in the Wall Street Journal, Investor’s Business Daily, and InvestmentNews. Sam earned an MBA from Foster School of Business at the University of Washington and holds a Bachelor of Science from University of Nebraska in Marketing and Finance with an emphasis in psychology. He is a Gallup-Certified Strengths Coach and serves on the Advisory Board for the Clifton Strengths Institute at the University of Nebraska, the birthplace of strengths-based positive psychology.

Meet Darius: 

Darius is your host of The Greatness Machine LIVE. Darius is a mad scientist, high-growth CEO, serial entrepreneur, author, conscious capitalist, speaker, and entertainer. Darius is on a quest to create 1,000,000 Core Value Driven Organization by 2030. He is calling this “The Core Value Revolution.” Darius is an alumni of the Birthing of Giants Entrepreneurial Program at MIT and Stagen Integral Leadership Program. Darius’s accolades include being ranked #9 Top Rated CEO in America on Glassdoor, has won numerous Stevie Awards, and has founded and grown organizations that have been ranked #40 in the Inc. 500 and were ranked #3 Best Places to Work By the San Francisco Business Time. He is all about the P’s: Passion, Pizza, Puzzles, and, especially, Pink Unicorns. His book, The Core Value Equation, is an Amazon #1 Best Seller and is available at www.thecorevalueequation.com.

The Greatness Machine shares lessons on how to framework your drive for results, create limitless space, and win the war on talent.

My team and I are on a mission to help YOU create a cultural revolution. I want to teach you how to build a core value driven organization. 



Make Greatness Happen!



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Twitter: @kingdarius

LinkedIn: @dariusmirshahzadeh


Don’t let your Core Values become a company artifact!  Learn how to make Core Values the language of your organization.  Pre-order my book The Core Value Equation found at the link below 

The Core Value Equation




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