197 | Gary Henderson | The Future is Here: How to Leverage NFTs to Build Your Brand and Business

In this episode, Darius and Gary talk about digital marketing, building strong client relationships, the rise of digital currencies, and what the future looks like for the creator economy.

In this episode, Gary and I talked about:

  • How Gary started helping creators monetize their personal brands 
  • Understanding your audience and having a strategic approach to marketing
  • Building strong client relationships by providing a concierge-style service
  • Understanding the reasons why people buy
  • How to get your marketing cut through the noise
  • The benefits of stepping outside of your comfort zone
  • What is Gary Coin and how it works
  • Gary looks back on founding the Giraffe Tower NFT project
  • What Gary thinks the creator economy looks like in the future
  • The rise of digital currencies and the ability to operate in a global space around the clock
  • The benefits of using tokens instead of fiat currency to pay for products and services
  • And other topics…

Meet Gary:

Gary Henderson is the founder of the strategic consulting firm DigitalMarketing.org and has helped such influencers as Lewis Howes, Ray Higdon, Gabby Bernstein, Shanda Sumpter, Jeff Walker, Dr. Axe, Suzanne Evans, Hal Elrod, and Tony Whatley generate seven-figure sales on digital platforms, including Facebook, Instagram, Twitter, Rally, and Discord. As one of Clubhouse’s earliest adopters, Gary has moderated and spoken in hundreds of rooms with creators from around the globe. 

Meet Darius: 

Darius is your host of The Greatness Machine LIVE. Darius is a mad scientist, high-growth CEO, serial entrepreneur, author, conscious capitalist, speaker, and entertainer. Darius is on a quest to create 1,000,000 Core Value Driven Organization by 2030. He is calling this “The Core Value Revolution.” Darius is an alumni of the Birthing of Giants Entrepreneurial Program at MIT and Stagen Integral Leadership Program. Darius’s accolades include being ranked #9 Top Rated CEO in America on Glassdoor, has won numerous Stevie Awards, and has founded and grown organizations that have been ranked #40 in the Inc. 500 and were ranked #3 Best Places to Work By the San Francisco Business Time. He is all about the P’s: Passion, Pizza, Puzzles, and, especially, Pink Unicorns. His book, The Core Value Equation, is an Amazon #1 Best Seller and is available at www.thecorevalueequation.com.

The Greatness Machine shares lessons on how to framework your drive for results, create limitless space, and win the war on talent.

My team and I are on a mission to help YOU create a cultural revolution. I want to teach you how to build a core value driven organization. 



Make Greatness Happen!



Facebook: @therealdariusm 

Instagram: @whoompdarius

Twitter: @kingdarius

LinkedIn: @dariusmirshahzadeh


Don’t let your Core Values become a company artifact!  Learn how to make Core Values the language of your organization.  Pre-order my book The Core Value Equation found at the link below 

The Core Value Equation




Leave a Comment