233 | Trey Taylor | A CEO Only Does Three Things

In this episode of The Greatness Machine, Darius and Trey delve into the often challenging journey of achieving greatness as a CEO. They also highlight the importance of managing concentration risk, and the importance of values and culture in attaining success. 

In this episode, Trey and I talked about:

  • Trey emphasizes the effort and work that goes into making things look easy
  • The importance of letting go of grudges and negative emotions
  • Trey discusses the dangers of concentration risk in business
  • Trey looks back into taking over the family business and becoming the CEO
  • The challenges of becoming a CEO and the lack of resources and guidance available 
  • What motivated Trey to write A CEO Only Does Three Things
  • The importance of defining and tracking results or numbers in an organization
  • The crucial roles of values and culture in achieving success 
  • And other topics…

Meet Trey:

Trey Taylor is the Managing Director of Threadneedle, the Taylor Family Office, Chief Executive Officer of Taylor Insurance Services, Managing Director of trinity | blue consulting and Founding Partner of Ascend Partners.

He holds a Bachelor’s degree in History from Emory University, & a Juris Doctor degree in Tax & Corporate Transactions from Tulane.

In 2020, Trey published his first book, A CEO Only Does Three Things.  Since that publication, he has appeared on 60+ podcasts and been featured in publications like INC., Entrepreneur, SHRM and others.  He speaks frequently as a keynote speaker challenging audiences to be more intentional, find more focus and get the right things done.

In his private time, Trey is a WSET certified sommelier and a recent private pilot with a Cirrus SR22T.  He and his wife, Sheya, are the proud parents of Ret, Emmaline and Mary Salter.  They make their home in South Georgia, and travel frequently for work and pleasure.

Meet Darius: 

Darius is your host of The Greatness Machine. Darius is a mad scientist, high-growth CEO, serial entrepreneur, author, conscious capitalist, speaker, and entertainer. Darius is on a quest to create 1,000,000 Core Value Driven Organization by 2030. He is calling this “The Core Value Revolution.” Darius is an alumni of the Birthing of Giants Entrepreneurial Program at MIT and Stagen Integral Leadership Program. Darius’s accolades include being ranked #9 Top Rated CEO in America on Glassdoor, has won numerous Stevie Awards, and has founded and grown organizations that have been ranked #40 in the Inc. 500 and were ranked #3 Best Places to Work By the San Francisco Business Time. He is all about the P’s: Passion, Pizza, Puzzles, and, especially, Pink Unicorns. His book, The Core Value Equation, is an Amazon #1 Best Seller and is available at www.thecorevalueequation.com.

The Greatness Machine shares lessons on how to framework your drive for results, create limitless space, and win the war on talent.

My team and I are on a mission to help YOU create a cultural revolution. I want to teach you how to build a core value driven organization. 



Make Greatness Happen!



Facebook: @therealdariusm 

Instagram: @whoompdarius

Twitter: @kingdarius

LinkedIn: @dariusmirshahzadeh


Don’t let your Core Values become a company artifact!  Learn how to make Core Values the language of your organization.  Pre-order my book The Core Value Equation found at the link below 

The Core Value Equation




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