237 | CL Turner | Negotiating Beyond the Numbers: The Personal Touch in Private Equity

In this episode of The Greatness Machine, Darius and CL talk about the dynamic world of private equity and the art of thriving in it, highlighting the significance of hard work and determination in becoming a successful figure in the industry. The interview takes an unexpected turn as CL shares his passion for creating music and the joy he finds in serendipitous moments. 

In this episode, CL and I talked about:

  • What inspired CL to start Crescendo Capital Partners
  • CL talks about his passion for music and his plans to release songs every year
  • Transitioning from an intermediary to a principal in the investment world
  • Why it is important to assess the malleability of founder-operators 
  • CL shares three key elements to succeed in private equity
  • And other topics…

Meet CL:

CL Turner, III is the Founder and Managing Partner of Crescendo Capital Partners, with extensive experience in both investing and capital raising. Before founding Crescendo, he led investment teams at Houlihan Lokey/Orix and served as the CEO of a family office. With a background in investment banking, CL also founded Bank One Healthcare Partners. He holds BA, MBA, and MS degrees from Texas Tech University, Southern Methodist University, and Rice University.

Outside of finance, CL is an engaged father who shares a love for music with his active teenage daughter. They frequently attend concerts by artists like Ariana Grande, Taylor Swift, and more. In his spare time, he reminisces about the glory days of the Spurs and Cowboys, having returned to his native Texas in 2021 after 20 years away.

Meet Darius: 

Darius is your host of The Greatness Machine. Darius is a mad scientist, high-growth CEO, serial entrepreneur, author, conscious capitalist, speaker, and entertainer. Darius is on a quest to create 1,000,000 Core Value Driven Organization by 2030. He is calling this “The Core Value Revolution.” Darius is an alumni of the Birthing of Giants Entrepreneurial Program at MIT and Stagen Integral Leadership Program. Darius’s accolades include being ranked #9 Top Rated CEO in America on Glassdoor, has won numerous Stevie Awards, and has founded and grown organizations that have been ranked #40 in the Inc. 500 and were ranked #3 Best Places to Work By the San Francisco Business Time. He is all about the P’s: Passion, Pizza, Puzzles, and, especially, Pink Unicorns. His book, The Core Value Equation, is an Amazon #1 Best Seller and is available at www.thecorevalueequation.com.

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My team and I are on a mission to help YOU create a cultural revolution. I want to teach you how to build a core value driven organization. 



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Don’t let your Core Values become a company artifact!  Learn how to make Core Values the language of your organization.  Pre-order my book The Core Value Equation found at the link below 

The Core Value Equation




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