250 | Joe Duran | Building Impactful Businesses: Lessons from a Successful Entrepreneur

In this episode of The Greatness Machine, Joe joins Darius to share his journey from Zimbabwe to becoming an entrepreneur. He highlights the importance of kindness and belief in the universe, discusses his experience building and selling United Capital, leaving Goldman Sachs for impact as well as providing insights on wealth management and personal growth. Additionally, Joe delves into topics such as aligning choices with values, bridging the gap between personal and professional identities, and the significance of leadership.

In this episode, Joe and I talked about:

  • The power of choosing to believe in a kind universe
  • Joe emphasizes creating conditions where individuals can shine
  • Joe talks about the lessons he learned from being on the rugby field
  • Money as fuel, not the end goal
  • Joe looks back selling United Capital to Gold Sachs in 2019
  • Embracing challenges and setbacks as opportunities for growth and learning
  • Closing the gap between ideal and real self
  • Breaking down the separation between personal and professional identities
  • Joe introduces the concept of working at the top of your license
  • And other topics…

Meet Joe:

Joe Duran is a serial entrepreneur and visionary in wealth management. Formerly a Partner at Goldman Sachs, he co-headed the Workplace and Personal Wealth business. Joe founded and led United Capital, a major independent wealth management firm, acquired by Goldman Sachs in 2019. Previously, he sold Centurion Capital to General Electric, becoming President of GE Private Asset Management.

An accomplished author with three bestsellers, Joe is a sought-after speaker featured on CNBC and Goop. Holding MBAs from Columbia and UC Berkeley, he is a CFA Charterholder and YPO member. A devoted yogi and daily meditator, Joe is also passionate about beach volleyball.

Meet Darius: 

Darius is your host of The Greatness Machine. Darius is a mad scientist, high-growth CEO, serial entrepreneur, author, conscious capitalist, speaker, and entertainer. Darius is on a quest to create 1,000,000 Core Value Driven Organization by 2030. He is calling this “The Core Value Revolution.” Darius is an alumni of the Birthing of Giants Entrepreneurial Program at MIT and Stagen Integral Leadership Program. Darius’s accolades include being ranked #9 Top Rated CEO in America on Glassdoor, has won numerous Stevie Awards, and has founded and grown organizations that have been ranked #40 in the Inc. 500 and were ranked #3 Best Places to Work By the San Francisco Business Time. He is all about the P’s: Passion, Pizza, Puzzles, and, especially, Pink Unicorns. His book, The Core Value Equation, is an Amazon #1 Best Seller and is available at www.thecorevalueequation.com.

The Greatness Machine shares lessons on how to framework your drive for results, create limitless space, and win the war on talent.

My team and I are on a mission to help YOU create a cultural revolution. I want to teach you how to build a core value driven organization. 



Make Greatness Happen!



Facebook: @therealdariusm 

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Twitter: @kingdarius

LinkedIn: @dariusmirshahzadeh


Don’t let your Core Values become a company artifact!  Learn how to make Core Values the language of your organization.  Pre-order my book The Core Value Equation found at the link below 

The Core Value Equation




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