261 | Rebecca Homkes | Survive, Reset, Thrive: Leading Breakthrough Growth Strategy in Volatile Times

In this episode of The Greatness Machine, Darius is joined by Rebecca to delve into strategies for thriving in today’s volatile market, addressing common misconceptions about uncertainty and offering practical advice for businesses to identify their unique strengths and leverage them to capitalize on emerging opportunities while mitigating risks. 

In this episode, Rebecca and I talked about:

  • What inspired Rebecca to start her strategy journey
  • The importance of having an alignment on performance and growth goals
  • Why it matters for a company to have a clear vision and direction 
  • Having a balance between setting aspirational targets and providing a realistic roadmap
  • Aligning agility with a clear strategic direction
  • Rebecca talks about her new book Survive, Reset, Thrive
  • What it takes for a business to survive through market shocks
  • The benefits of continuous learning and seeking to improve and adapt
  • And other topics…

Meet Rebecca:

Dr. Rebecca Homkes is a leading high-growth strategy specialist and founder of a boutique consultancy firm. She advises CEOs worldwide on navigating uncertainty for growth and success. As a Lecturer at London Business School and Faculty at Duke Corporate Education, her expertise shapes future leaders. With roles at Boston Consulting Group University and experience in Silicon Valley, she directs the YPO’s global Active Learning Program. A sought-after keynote speaker and prolific writer, she holds a PhD from LSE and dual degrees from Indiana University. Dr. Homkes’ dynamic career spans strategy consulting, academia, and policy, reflecting her commitment to global business innovation.

Meet Darius: 

Darius is your host of The Greatness Machine. Darius is a mad scientist, high-growth CEO, serial entrepreneur, author, conscious capitalist, speaker, and entertainer. Darius is on a quest to create 1,000,000 Core Value Driven Organization by 2030. He is calling this “The Core Value Revolution.” Darius is an alumni of the Birthing of Giants Entrepreneurial Program at MIT and Stagen Integral Leadership Program. Darius’s accolades include being ranked #9 Top Rated CEO in America on Glassdoor, has won numerous Stevie Awards, and has founded and grown organizations that have been ranked #40 in the Inc. 500 and were ranked #3 Best Places to Work By the San Francisco Business Time. He is all about the P’s: Passion, Pizza, Puzzles, and, especially, Pink Unicorns. His book, The Core Value Equation, is an Amazon #1 Best Seller and is available at www.thecorevalueequation.com.

The Greatness Machine shares lessons on how to framework your drive for results, create limitless space, and win the war on talent.

My team and I are on a mission to help YOU create a cultural revolution. I want to teach you how to build a core value driven organization. 



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Twitter: @kingdarius

LinkedIn: @dariusmirshahzadeh


Don’t let your Core Values become a company artifact!  Learn how to make Core Values the language of your organization.  Pre-order my book The Core Value Equation found at the link below 

The Core Value Equation




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