268 | Tricia Wallwork | How To Build A Cult Following For Your Brand

In this episode of The Greatness Machine, Darius is joined by Tricia to talk about the essential elements of building a devoted following for your brand. Through candid conversation, Tricia shares the company’s journey to success, highlighting the importance of consumer trust, brand values, and a people-centric approach. This episode will also touch on some strategic insights and leadership principles that have shaped Milo’s Tea Company into a beloved household name with a passionate fan base.

In this episode, Tricia and I talked about:

  • Brand evolution of Milo’s Tea Company from a small regional business to a national powerhouse
  • The importance of exceptional customer service and being willing to say no to maintain brand integrity and growth
  • The benefits of having a People First culture in driving success
  • Tricia explains why it matters to understand and serve the needs of consumers
  • The crucial role of trust in consumer relationships
  • Overcoming limits and believing in the impossible
  • And other topics…

Meet Tricia:

As the third-generation CEO and Chair of Milo’s Tea Company, Tricia balances leading the #1 refrigerated tea brand in America with raising her two children. With a passion for brewing delicious beverages with real ingredients, she strives to create a sweeter world for her family and the Milo’s community. Committed to purposeful profit, she ensures prosperity for all and joyfully delivers Milo’s Moments through exceptional service, a supportive workplace, and community engagement.

Meet Darius: 

Darius is your host of The Greatness Machine. Darius is a mad scientist, high-growth CEO, serial entrepreneur, author, conscious capitalist, speaker, and entertainer. Darius is on a quest to create 1,000,000 Core Value Driven Organization by 2030. He is calling this “The Core Value Revolution.” Darius is an alumni of the Birthing of Giants Entrepreneurial Program at MIT and Stagen Integral Leadership Program. Darius’s accolades include being ranked #9 Top Rated CEO in America on Glassdoor, has won numerous Stevie Awards, and has founded and grown organizations that have been ranked #40 in the Inc. 500 and were ranked #3 Best Places to Work By the San Francisco Business Time. He is all about the P’s: Passion, Pizza, Puzzles, and, especially, Pink Unicorns. His book, The Core Value Equation, is an Amazon #1 Best Seller and is available at www.thecorevalueequation.com.

The Greatness Machine shares lessons on how to framework your drive for results, create limitless space, and win the war on talent.

My team and I are on a mission to help YOU create a cultural revolution. I want to teach you how to build a core value driven organization. 



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Twitter: @kingdarius

LinkedIn: @dariusmirshahzadeh


Don’t let your Core Values become a company artifact!  Learn how to make Core Values the language of your organization.  Pre-order my book The Core Value Equation found at the link below 

The Core Value Equation




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