After transforming her love for vintage clothing and 1970s surf culture into the globally recognized brand Aviator Nation, Paige Mycoskie has become a symbol of passion-driven entrepreneurship. In this episode of The Greatness Machine, Paige shares the story of building a brand that not only celebrates creativity but also fosters a culture of community and adventure. Paige delves into the importance of staying authentic in a fast-paced world, the value of stepping away from technology to spark inspiration, and the lessons she’s learned from her journey as a leader.
In this episode, Darius and Paige will discuss:
- Introduction and Guest Background
- Paige’s Origin Story and Early Influences
- The Birth of Aviator Nation
- Initial Success and Market Fit
- Scaling the Business and Production Challenges
- Leadership Journey and Team Dynamics
- Embracing Challenges and Team Growth
- Advice for Young Entrepreneurs
- The Creative Process and Authenticity
- Maintaining Company Culture During Growth
- Finding Your Ikigai
- Sibling Success: Learning from Each Other
Meet Paige:
Paige Mycoskie is the founder of Aviator Nation, a 70’s-inspired, Made-in-America lifestyle brand with 17 U.S. retail locations and a factory in Los Angeles. Recognized as GQ Magazine’s Designer of the Year and a Forbes-featured entrepreneur, Paige combines fashion, music, and philanthropy through partnerships with festivals like SXSW and nonprofits like Charity Water. From hand-sewing her first garments to creating immersive retail experiences, Paige continues to champion American manufacturing and inspire a new era of design and entrepreneurship.
Meet Darius:
Darius is your host of The Greatness Machine. Darius is a mad scientist, high-growth CEO, serial entrepreneur, author, conscious capitalist, speaker, and entertainer. Darius is on a quest to create 1,000,000 Core Value Driven Organization by 2030. He is calling this “The Core Value Revolution.” Darius is an alumni of the Birthing of Giants Entrepreneurial Program at MIT and Stagen Integral Leadership Program. Darius’s accolades include being ranked #9 Top Rated CEO in America on Glassdoor, has won numerous Stevie Awards, and has founded and grown organizations that have been ranked #40 in the Inc. 500 and were ranked #3 Best Places to Work By the San Francisco Business Time. He is all about the P’s: Passion, Pizza, Puzzles, and, especially, Pink Unicorns. His book, The Core Value Equation, is an Amazon #1 Best Seller and is available at www.thecorevalueequation.com.
The Greatness Machine shares lessons on how to framework your drive for results, create limitless space, and win the war on talent.
My team and I are on a mission to help YOU create a cultural revolution. I want to teach you how to build a core value driven organization.
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Make Greatness Happen!
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Facebook: @therealdariusm
Instagram: @whoompdarius
Twitter: @kingdarius
LinkedIn: @dariusmirshahzadeh
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Don’t let your Core Values become a company artifact! Learn how to make Core Values the language of your organization. Pre-order my book The Core Value Equation found at the link below
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