84 | The Core Value Equation: Why Your Core Values = Your Results

In today’s episode of The Greatness Machine, Darius dives deep into a subject close to his heart: core values. From a bucket list item in 2010 that spoke of writing a best-selling book to today, Darius has made incorporating core values into business one of his key pieces of advice for entrepreneurs. But it wasn’t always that way…

In this episode, Darius talked about:

– A little about his book, The Core Value Equation, and its origin in a bucket list he created in 2010
– Why Darius felt he needed to write it and why core values are so important to him
– His struggles incorporating core values in the early days of his business, and what he’s learned since

Meet Darius: 

Darius is your host of The Greatness Machine LIVE. Darius is a mad scientist, high-growth CEO, serial entrepreneur, author, conscious capitalist, speaker, and entertainer. Darius is on a quest to create 1,000,000 Core Value Driven Organization by 2030. He is calling this “The Core Value Revolution.” Darius is an alumni of the Birthing of Giants Entrepreneurial Program at MIT and Stagen Integral Leadership Program. Darius’s accolades include being ranked #9 Top Rated CEO in America on Glassdoor, has won numerous Stevie Awards, and has founded and grown organizations that have been ranked #40 in the Inc. 500 and were ranked #3 Best Places to Work By the San Francisco Business Time. He is all about the P’s: Passion, Pizza, Puzzles, and, especially, Pink Unicorns. His book, The Core Value Equation, is an Amazon #1 Best Seller and is available at www.thecorevalueequation.com.

The Greatness Machine shares lessons on how to framework your drive for results, create limitless space, and win the war on talent.


My team and I are on a mission to help YOU create a cultural revolution. I want to teach you how to build a core value driven organization. 





Make Greatness Happen!




Facebook: @therealdariusm 

Instagram: @whoompdarius

Twitter: @kingdarius

LinkedIn: @dariusmirshahzadeh


Don’t let your Core Values become a company artifact!  Learn how to make Core Values the language of your organization.  Pre-order my book The Core Value Equation found at the link below 👇

The Core Value Equation





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