TGM Classic | Cameron Herold | Unleashing the Power of a COO: A Look at How a Skilled Second-in-Command Can Impact a Company’s Success

In this episode,  Darius and Cameron lay down the characteristics that make a good COO, the roles and responsibilities of a Second in Command, and the most common mistakes entrepreneurs and CEOs make when hiring and onboarding a new COO. Cameron also talks about his decision to become a digital nomad and even shares a piece of advice to those who want to follow the same path. 

In this episode, Cameron and I talked about:

  • How and why Cameron was asked to leave 1800-GOT-JUNK
  • The must-have traits of a great COO
  • The motivation behind Cameron’s first book Double Double
  • Cameron shares inspiration for writing The Second In Command
  • The biggest failure point most entrepreneurs and CEOs make in looking for a second in command
  • What caused Cameron to become a digital nomad and travel the world with his wife
  • Cameron shares a piece of advice for those who are hesitant to travel
  • And other topics…

Meet Cameron:

Cameron Herold is a top business consultant, best-selling author, and speaker. He’s the mastermind behind hundreds of companies’ exponential growth, and he’s touched thousands of businesses indirectly through his work.

At age 21, he had 14 employees. By 35, he’d helped build his first two 100 Million Dollar companies. By the age of 42, Cameron had engineered 1-800-GOT-JUNK?’s spectacular growth from $2 Million to $106 Million in revenue in just six years.

His companies landed over 5,200 media placements in those same six years, including coverage on Oprah.

Not simply a theory guy, Cameron teaches what he knows from experience and is passionate about sharing his expertise with today’s most dynamic business leaders.

Meet Darius: 

Darius is your host of The Greatness Machine. Darius is a mad scientist, high-growth CEO, serial entrepreneur, author, conscious capitalist, speaker, and entertainer. Darius is on a quest to create 1,000,000 Core Value Driven Organization by 2030. He is calling this “The Core Value Revolution.” Darius is an alumni of the Birthing of Giants Entrepreneurial Program at MIT and Stagen Integral Leadership Program. Darius’s accolades include being ranked #9 Top Rated CEO in America on Glassdoor, has won numerous Stevie Awards, and has founded and grown organizations that have been ranked #40 in the Inc. 500 and were ranked #3 Best Places to Work By the San Francisco Business Time. He is all about the P’s: Passion, Pizza, Puzzles, and, especially, Pink Unicorns. His book, The Core Value Equation, is an Amazon #1 Best Seller and is available at

The Greatness Machine shares lessons on how to framework your drive for results, create limitless space, and win the war on talent.

My team and I are on a mission to help YOU create a cultural revolution. I want to teach you how to build a core value driven organization. 


Make Greatness Happen!



Facebook: @therealdariusm 

Instagram: @whoompdarius

Twitter: @kingdarius

LinkedIn: @dariusmirshahzadeh


Don’t let your Core Values become a company artifact!  Learn how to make Core Values the language of your organization.  Pre-order my book The Core Value Equation found at the link below 

The Core Value Equation




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