TGM Classic | Daniel Murphy | The Secret To Building Liquid Death’s $700M Brand In Just 3 Years

In this episode, Darius and Daniel talk about marketing strategies, advertising, and the benefits of leveraging social media in building an audience. They also talk about cancel culture and the best ways to handle negative feedback, among other interesting topics.

In this episode, Daniel and I talked about:

  • How Daniel got into canned-water company Liquid Death
  • What they do at Liquid Death
  • How Daniel became SVP of Marketing at Liquid Death
  • Daniel looks back at his career in advertising
  • What Liquid Death has done in terms of marketing strategy
  • How authentic brand-building wins over consumers
  • Taking advantage of emerging social media platforms
  • Cancel culture and how to handle it
  • Daniel talks about their recent campaigns
  • Collaborating with artists and other brands
  • Working with Martha Stewart
  • How Daniel found his dream job
  • Future plans for Liquid Death
  • And other topics…

Meet Daniel:

Daniel Murphy is the Senior Vice President of Marketing at Liquid Death, a company revolutionizing the beverage industry with its innovative approach to bottled water.

Known for its flavorful water and unconventional marketing tactics, Liquid Death has become synonymous with fun, healthy hydration that benefits both individuals and the environment. One of Daniel’s early projects involved a collaboration with Domino’s Pizza, showcasing his knack for out-of-the-box thinking.

Meet Darius: 

Darius is your host of The Greatness Machine. Darius is a mad scientist, high-growth CEO, serial entrepreneur, author, conscious capitalist, speaker, and entertainer. Darius is on a quest to create 1,000,000 Core Value Driven Organization by 2030. He is calling this “The Core Value Revolution.” Darius is an alumni of the Birthing of Giants Entrepreneurial Program at MIT and Stagen Integral Leadership Program. Darius’s accolades include being ranked #9 Top Rated CEO in America on Glassdoor, has won numerous Stevie Awards, and has founded and grown organizations that have been ranked #40 in the Inc. 500 and were ranked #3 Best Places to Work By the San Francisco Business Time. He is all about the P’s: Passion, Pizza, Puzzles, and, especially, Pink Unicorns. His book, The Core Value Equation, is an Amazon #1 Best Seller and is available at

The Greatness Machine shares lessons on how to framework your drive for results, create limitless space, and win the war on talent.

My team and I are on a mission to help YOU create a cultural revolution. I want to teach you how to build a core value driven organization. 


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Facebook: @therealdariusm 

Instagram: @whoompdarius

Twitter: @kingdarius

LinkedIn: @dariusmirshahzadeh


Don’t let your Core Values become a company artifact!  Learn how to make Core Values the language of your organization.  Pre-order my book The Core Value Equation found at the link below 

The Core Value Equation




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