TGM Classic | Derek Coburn | Building Rejection Muscles

On today’s episode of The Greatness Machine, Darius chats with Derek Coburn, the author of ‘Networking Is NOT Working’ and the co-founder and CEO of CADRE, an un-networking community in Washington, DC, which currently supports over 100 CEOs and business leaders. 

In this episode, Derek and I talked about:

  • How Derek overcame childhood trauma, made his personality stronger, and built his ‘rejection muscles’
  • How Derek and Darius started their books and how it changed their lives
  • Creating value in our lives and living for the present
  • And other topics…

Meet Derek:

Derek Coburn, Founder and CEO of cadre, an unconventional networking community in Washington, DC, and Baltimore, MD, supports over 100 CEOs. Starting as a financial advisor in 1998, he thrived by outworking others. During an economic downturn, he shifted focus to existing clients and experimented with unconventional ideas, forming an “un-networking” group. This tripled his revenue in 18 months, leading to the creation of cadre. Now, he’s penned his first book on connecting remarkable professionals.

Meet Darius: 

Darius is your host of The Greatness Machine. Darius is a mad scientist, high-growth CEO, serial entrepreneur, author, conscious capitalist, speaker, and entertainer. Darius is on a quest to create 1,000,000 Core Value Driven Organization by 2030. He is calling this “The Core Value Revolution.” Darius is an alumni of the Birthing of Giants Entrepreneurial Program at MIT and Stagen Integral Leadership Program. Darius’s accolades include being ranked #9 Top Rated CEO in America on Glassdoor, has won numerous Stevie Awards, and has founded and grown organizations that have been ranked #40 in the Inc. 500 and were ranked #3 Best Places to Work By the San Francisco Business Time. He is all about the P’s: Passion, Pizza, Puzzles, and, especially, Pink Unicorns. His book, The Core Value Equation, is an Amazon #1 Best Seller and is available at

The Greatness Machine shares lessons on how to framework your drive for results, create limitless space, and win the war on talent.

My team and I are on a mission to help YOU create a cultural revolution. I want to teach you how to build a core value driven organization. 


Make Greatness Happen!



Facebook: @therealdariusm 

Instagram: @whoompdarius

Twitter: @kingdarius

LinkedIn: @dariusmirshahzadeh


Don’t let your Core Values become a company artifact!  Learn how to make Core Values the language of your organization.  Pre-order my book The Core Value Equation found at the link below 

The Core Value Equation




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