TGM Classic | Jeff Booth | Future Shock: The Challenges Facing Currency In The 21st Century And Beyond

In today’s episode of The Greatness Machine, Darius chats with Jeff Booth, an entrepreneur, tech leader, strategic advisor, proud family man, and the author of The Price of Tomorrow: Why Deflation is the Key to an Abundant Future

In this episode, Jeff and I talked about:

  • Why it’s essential to focus on an entrepreneurial mindset and realize how much your impact in the world matters
  • Why technology is a deflationary force and what the rapid growth of technology means for the future
  • The future of currency, including a true understanding of inflation and deflation, as well as the political realities that affect them
  •  And other topics…

Meet Jeff:

Jeff Booth is an Entrepreneur, Tech Leader, and the author of The Price of Tomorrow: Why Deflation Is the Key to an Abundant Future, Strategic Advisor, & Proud Family Man. He is a visionary leader who has lived at the forefront of technology change for 20 years. In his downtime, Jeff can be found at the lake playing his guitar around a campfire with his family and friends, enjoying watersports or skiing at local Vancouver mountains. He is also dedicated to learning and reads about 50 books a year.

Meet Darius: 

Darius is your host of The Greatness Machine LIVE. Darius is a mad scientist, high-growth CEO, serial entrepreneur, author, conscious capitalist, speaker, and entertainer. Darius is on a quest to create 1,000,000 Core Value Driven Organization by 2030. He is calling this “The Core Value Revolution.” Darius is an alumni of the Birthing of Giants Entrepreneurial Program at MIT and Stagen Integral Leadership Program. Darius’s accolades include being ranked #9 Top Rated CEO in America on Glassdoor, has won numerous Stevie Awards, and has founded and grown organizations that have been ranked #40 in the Inc. 500 and were ranked #3 Best Places to Work By the San Francisco Business Time. He is all about the P’s: Passion, Pizza, Puzzles, and, especially, Pink Unicorns. His book, The Core Value Equation, is an Amazon #1 Best Seller and is available at

The Greatness Machine shares lessons on how to framework your drive for results, create limitless space, and win the war on talent.

My team and I are on a mission to help YOU create a cultural revolution. I want to teach you how to build a core value driven organization. 


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Twitter: @kingdarius

LinkedIn: @dariusmirshahzadeh


Don’t let your Core Values become a company artifact!  Learn how to make Core Values the language of your organization.  Pre-order my book The Core Value Equation found at the link below 

The Core Value Equation




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