TGM Classic | Jim McCormick | Understanding the Power of Risk

In today’s episode of The Greatness Machine, Darius chats with Jim McCormick, Director of Development at the International Skydiving Museum and Hall of Fame, as well as the founder and president of the Research Institute for Risk Intelligence. 

In this episode, Jim and I talked about:

  • Jim’s record-breaking skydiving experience in Thailand
  • How Jim got interested in skydiving in the first place
  • Our unique relationship with risk and how we perceive it, individually and as a society
  • And other topics…

Meet Jim:

Jim is the Director of Development at the International Skydiving Museum & Hall of Fame he is also the founder and president of the research institute for risk intelligence. He’s a Motivational speaker, author, coach, and consultant. Helping organizations and individuals improve performance through intelligent risk-taking and creating a culture of innovation.

Meet Darius: 

Darius is your host of The Greatness Machine LIVE. Darius is a mad scientist, high-growth CEO, serial entrepreneur, author, conscious capitalist, speaker, and entertainer. Darius is on a quest to create 1,000,000 Core Value Driven Organization by 2030. He is calling this “The Core Value Revolution.” Darius is an alumni of the Birthing of Giants Entrepreneurial Program at MIT and Stagen Integral Leadership Program. Darius’s accolades include being ranked #9 Top Rated CEO in America on Glassdoor, has won numerous Stevie Awards, and has founded and grown organizations that have been ranked #40 in the Inc. 500 and were ranked #3 Best Places to Work By the San Francisco Business Time. He is all about the P’s: Passion, Pizza, Puzzles, and, especially, Pink Unicorns. His book, The Core Value Equation, is an Amazon #1 Best Seller and is available at

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My team and I are on a mission to help YOU create a cultural revolution. I want to teach you how to build a core value driven organization. 


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Don’t let your Core Values become a company artifact!  Learn how to make Core Values the language of your organization.  Pre-order my book The Core Value Equation found at the link below 

The Core Value Equation




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