TGM Classic | Peter Kozodoy | When a Book about Marketing Becomes a Book about Honesty

In today’s episode of The Greatness Machine Darius chats with Peter Kozodoy, an Inc. 5000 serial entrepreneur, TEDx speaker, business coach and the author of Honest to Greatness. He works with organizations and their leaders to help them overcome self-limiting bullshit and use brutal honesty to achieve massive success. Peter is a former Olympic-hopeful figure skater and black belt in Taekwondo.

In this episode, Peter and I talked about:

  • Why the process of launching a book isn’t what you’d expect, and why the writing isn’t necessarily the hardest part
  • The importance of defining what honesty is NOT
  • Acknowledging our differences around values
  • And other topics…

Meet Peter:

Peter Kozodoy, a serial entrepreneur recognized on the Inc. 5000 list, serves as a TEDx speaker and business coach. His focus lies in assisting organizations and their leaders in transcending self-imposed limitations through honesty to attain greatness. Peter’s insights on leadership and entrepreneurship are featured in reputable publications such as Forbes, Inc., HuffPost, PR Daily, and others. He holds a BA in economics from Brandeis University and earned his MBA from Columbia Business School. Residing with his wife and their indulged dog, he is based outside New York City.

Meet Darius: 

Darius is your host of The Greatness Machine. Darius is a mad scientist, high-growth CEO, serial entrepreneur, author, conscious capitalist, speaker, and entertainer. Darius is on a quest to create 1,000,000 Core Value Driven Organization by 2030. He is calling this “The Core Value Revolution.” Darius is an alumni of the Birthing of Giants Entrepreneurial Program at MIT and Stagen Integral Leadership Program. Darius’s accolades include being ranked #9 Top Rated CEO in America on Glassdoor, has won numerous Stevie Awards, and has founded and grown organizations that have been ranked #40 in the Inc. 500 and were ranked #3 Best Places to Work By the San Francisco Business Time. He is all about the P’s: Passion, Pizza, Puzzles, and, especially, Pink Unicorns. His book, The Core Value Equation, is an Amazon #1 Best Seller and is available at

The Greatness Machine shares lessons on how to framework your drive for results, create limitless space, and win the war on talent.

My team and I are on a mission to help YOU create a cultural revolution. I want to teach you how to build a core value driven organization. 


Make Greatness Happen!



Facebook: @therealdariusm 

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Twitter: @kingdarius

LinkedIn: @dariusmirshahzadeh


Don’t let your Core Values become a company artifact!  Learn how to make Core Values the language of your organization.  Pre-order my book The Core Value Equation found at the link below 

The Core Value Equation




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