218 | Bruce Buffer | The Voice of the UFC, Building a Larger-than-Life Brand, and Living Your Best Life

In this episode, Darius and Bruce dive into various intriguing topics, starting with Bruce’s journey of how he began managing his half-brother, Michael Buffer, and the lessons he learned along the way. They also explore the future of personal branding, emphasizing the significance of values and purpose in establishing a strong personal brand. Bruce shares his insights on the future of combat sports, providing a unique perspective on what lies ahead. Moreover, they unravel the secret to following one’s passions and achieving success, delving into the mindset and strategies required.

In this episode, Bruce and I talked about:

  • How Bruce started managing his half-brother Michael Buffer
  • The future of  personal branding
  • The importance of values and purpose in leading a personal brand
  • What the future looks like for combat sports according to Bruce
  • The secret to following your passions and achieving success
  • And other topics…

Meet Bruce:

Bruce Anthony Buffer is an American professional mixed martial arts ring announcer and the official octagon announcer for Ultimate Fighting Championship events, introduced on broadcasts as the “Veteran Voice of the Octagon”. Buffer’s catchphrase is “It’s time!”, which he announces before the main event of a UFC card.

Meet Darius: 

Darius is your host of The Greatness Machine LIVE. Darius is a mad scientist, high-growth CEO, serial entrepreneur, author, conscious capitalist, speaker, and entertainer. Darius is on a quest to create 1,000,000 Core Value Driven Organization by 2030. He is calling this “The Core Value Revolution.” Darius is an alumni of the Birthing of Giants Entrepreneurial Program at MIT and Stagen Integral Leadership Program. Darius’s accolades include being ranked #9 Top Rated CEO in America on Glassdoor, has won numerous Stevie Awards, and has founded and grown organizations that have been ranked #40 in the Inc. 500 and were ranked #3 Best Places to Work By the San Francisco Business Time. He is all about the P’s: Passion, Pizza, Puzzles, and, especially, Pink Unicorns. His book, The Core Value Equation, is an Amazon #1 Best Seller and is available at www.thecorevalueequation.com.

The Greatness Machine shares lessons on how to framework your drive for results, create limitless space, and win the war on talent.

My team and I are on a mission to help YOU create a cultural revolution. I want to teach you how to build a core value driven organization. 



Make Greatness Happen!



Facebook: @therealdariusm 

Instagram: @whoompdarius

Twitter: @kingdarius

LinkedIn: @dariusmirshahzadeh


Don’t let your Core Values become a company artifact!  Learn how to make Core Values the language of your organization.  Pre-order my book The Core Value Equation found at the link below 

The Core Value Equation




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