242 | Robert Brooker | Beyond Startups: The 20-Year Odyssey of Business Acquisition

In this episode, Robert joins Darius for yet another episode of The Greatness Machine to talk about his latest book, Albert Kner: Icon, Legend. He also discusses crucial insights for entrepreneurs and investors, emphasizing the significance of aligning business ideas with current market conditions and delves into the value of peer groups within these communities. A pivotal aspect of the discussion revolves around Robert’s personal journey, specifically the transition from being a business owner to dedicating his focus to full-time investing.

In this episode, Robert and I talked about:

  • The importance of aligning business ideas with the current market conditions
  • The value of peer groups in the entrepreneurial and investing communities
  • The need to explore opportunities and hustle in a competitive market
  • Robert shares an important criteria for business acquisition
  • Robert discusses two models for managing acquired businesses
  • The responsibility of entrepreneurs to ensure the business’s viability
  • Robert talks about the transition from being a business owner to full-time investing
  • And other topics…

Meet Robert:

Robert Brooker, a former entrepreneur turned seasoned investor, boasts a diverse career journey marked by unique experiences. After an initial stint in various odd jobs worldwide, including a minor role in a Pierce Brosnan film, he settled into finance at Lehman Brothers. Here, he made his inaugural real estate investment—a 3-unit apartment building—laying the foundation for a flourishing real estate portfolio over subsequent decades and transactions.

Despite youthful ventures like opening Hungary’s first bagel shop, which evolved into a chain of 15 shops, Robert’s entrepreneurial spirit persisted. Two more startup endeavors followed, each with mixed outcomes. However, in 2001, he pivoted once more, opting to acquire established, profitable businesses. Over the next 20 years, Robert successfully acquired 20 diverse businesses, including ventures in investing software, medical software, manufacturing, and industrial automation. Today, he dedicates his time to living a fulfilling life and refining his skills as a discerning investor.

Meet Darius: 

Darius is your host of The Greatness Machine. Darius is a mad scientist, high-growth CEO, serial entrepreneur, author, conscious capitalist, speaker, and entertainer. Darius is on a quest to create 1,000,000 Core Value Driven Organization by 2030. He is calling this “The Core Value Revolution.” Darius is an alumni of the Birthing of Giants Entrepreneurial Program at MIT and Stagen Integral Leadership Program. Darius’s accolades include being ranked #9 Top Rated CEO in America on Glassdoor, has won numerous Stevie Awards, and has founded and grown organizations that have been ranked #40 in the Inc. 500 and were ranked #3 Best Places to Work By the San Francisco Business Time. He is all about the P’s: Passion, Pizza, Puzzles, and, especially, Pink Unicorns. His book, The Core Value Equation, is an Amazon #1 Best Seller and is available at www.thecorevalueequation.com.

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Don’t let your Core Values become a company artifact!  Learn how to make Core Values the language of your organization.  Pre-order my book The Core Value Equation found at the link below 

The Core Value Equation




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