255 | Garrett Gunderson | Money Unmasked: Unlearn, Unlock, and Take Back Control of Your Finances and Life

In this episode of The Greatness Machine, Garrett joins Darius to reflect on his venture into comedy and to talk about the motivation behind his book Money Unmasked, explaining the concept of money personas and shadow personas, and exploring the intricate relationship between money and happiness. The discussion will also touch upon the struggle to break free from busyness and confronting insecurities, along with various other compelling topics.

In this episode, Garrett and I talked about:

  • Garrett takes a look back into his spontaneous journey into comedy
  • The inspiration behind Garrett’s book Money Unmasked
  • The concept of money personas and shadow personas
  • Relationship between money and happiness
  • Garrett introduces the “Cycle of Creation” from Money Unmasked
  • The challenges of recording audio books
  • Escaping busyness and facing insecurities
  • And other topics…

Meet Garrett:

Garrett Gunderson, a prolific author with nine books, including the Wall Street Journal best-seller “Killing Sacred Cows,” has left an indelible mark in personal finance. His book “What Would the Rockefellers Do?” consistently ranks among the top 5 titles in Amazon’s Wealth Management category. As a dynamic speaker, Garrett combines entertainment and education in theatrical keynotes that illustrate the principles of his latest book, “Money Unmasked,” using humor, storytelling, and music. In addition, his comedy special, “The American Ream,” produced by Emmy-winner Marty Callner, humorously dismantles money myths in original stand-up performances for corporate events. Beyond the spotlight, Garrett enjoys guiding clients in one-on-one immersions at his cabin, teaching them the secrets to creating their richest lives.

Meet Darius: 

Darius is your host of The Greatness Machine. Darius is a mad scientist, high-growth CEO, serial entrepreneur, author, conscious capitalist, speaker, and entertainer. Darius is on a quest to create 1,000,000 Core Value Driven Organization by 2030. He is calling this “The Core Value Revolution.” Darius is an alumni of the Birthing of Giants Entrepreneurial Program at MIT and Stagen Integral Leadership Program. Darius’s accolades include being ranked #9 Top Rated CEO in America on Glassdoor, has won numerous Stevie Awards, and has founded and grown organizations that have been ranked #40 in the Inc. 500 and were ranked #3 Best Places to Work By the San Francisco Business Time. He is all about the P’s: Passion, Pizza, Puzzles, and, especially, Pink Unicorns. His book, The Core Value Equation, is an Amazon #1 Best Seller and is available at www.thecorevalueequation.com.

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My team and I are on a mission to help YOU create a cultural revolution. I want to teach you how to build a core value driven organization. 



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Don’t let your Core Values become a company artifact!  Learn how to make Core Values the language of your organization.  Pre-order my book The Core Value Equation found at the link below 

The Core Value Equation




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