TGM Classic | Cat Hoke | The Life-Changing Power of Hope and Second Chances

On today’s episode of The Greatness Machine, Darius chats with Cat Hoke, founder of the Prison Entrepreneurship Program and Defy Ventures, entrepreneur, author, and speaker. As a Brazilian jiu-jitsu fighter, Cat mastered the art of “breakfall”: how to prevent injury when you get taken down. Cat works with gang leaders in the most notorious prisons, leading gang intervention programs.

In this episode, Cat and I talked about:

  • How Cat started wrestling at a young age and ended up as the only girl on the team
  • What you can learn working with incarcerated people
  • Details on the Hustle 2.0 initiative
  • And other topics…

Meet Cat:

Catherine Hoke is the founder and former CEO of Defy Ventures, a United States-based 501 nonprofit organization. In 2009, she resigned as CEO from the Prison Entrepreneurship Program after admitting to sexual relationships with formerly incarcerated students.

Meet Darius: 

Darius is your host of The Greatness Machine LIVE. Darius is a mad scientist, high-growth CEO, serial entrepreneur, author, conscious capitalist, speaker, and entertainer. Darius is on a quest to create 1,000,000 Core Value Driven Organization by 2030. He is calling this “The Core Value Revolution.” Darius is an alumni of the Birthing of Giants Entrepreneurial Program at MIT and Stagen Integral Leadership Program. Darius’s accolades include being ranked #9 Top Rated CEO in America on Glassdoor, has won numerous Stevie Awards, and has founded and grown organizations that have been ranked #40 in the Inc. 500 and were ranked #3 Best Places to Work By the San Francisco Business Time. He is all about the P’s: Passion, Pizza, Puzzles, and, especially, Pink Unicorns. His book, The Core Value Equation, is an Amazon #1 Best Seller and is available at

The Greatness Machine shares lessons on how to framework your drive for results, create limitless space, and win the war on talent.

My team and I are on a mission to help YOU create a cultural revolution. I want to teach you how to build a core value driven organization. 


Make Greatness Happen!



Facebook: @therealdariusm 

Instagram: @whoompdarius

Twitter: @kingdarius

LinkedIn: @dariusmirshahzadeh


Don’t let your Core Values become a company artifact!  Learn how to make Core Values the language of your organization.  Pre-order my book The Core Value Equation found at the link below 

The Core Value Equation




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